COPYFLORA | Client Work | Case Stories & Packaging Copy

I create case studies and product copy that balance technical accuracy with engaging storytelling, making complex ideas easy to understand and persuasive for target audiences.

For SKYLytics, I researched industries ranging from agriculture to seafood supply chains, distilling highly technical data processes into accessible narratives. Each case story was crafted to demonstrate not only how the technology worked, but also why it mattered — spotlighting business outcomes like reduced waste, higher yields, and increased revenue.
Skill spotlight: research-driven writing, B2B storytelling, simplifying technical concepts for decision-makers.

For Kinetic Arm™, I refined and elevated packaging copy to showcase product benefits with both scientific credibility and athlete appeal. The copy balances anatomical and biomechanical detail with persuasive marketing language, ensuring the product resonates with athletes, trainers, and parents alike.
Skill spotlight: technical editing, product marketing, voice calibration for consumer trust and excitement.

Together, these samples demonstrate my ability to:

• Translate complex data and technical specs into clear, benefit-driven narratives.
• Adapt writing style for B2B case studies, consumer packaging, and product marketing.
• Conduct deep research and synthesize findings into persuasive, brand-aligned content.
• Align tone with the expectations of technical, executive, or consumer audiences.