GR0 | Performance PR | Product Pitches

Creative Product Pitches | Gift Guide Placement
I craft compelling product narratives designed for media placement in seasonal gift guides and lifestyle features. Each pitch requires distilling a product’s unique value into concise, engaging copy that resonates with editors and aligns with their audience.

Working across industries — from wellness (MOSH, Caldera + Lab) to luxury non-alcoholic spirits (Aplós), K-beauty (Kaja), corporate gifting platforms (SnackMagic, SwagMagic), and fitness tech (Kayezen VECTOR) — I adapt seamlessly to each brand’s voice and market position.

These pitches showcase my ability to:

• Research and identify product differentiators that align with editorial trends.
• Write with precision and persuasion in a media-friendly format.
• Match tone and voice across a diverse client roster, from celebrity-backed wellness brands to emerging startups.
• Support SEO and brand awareness through placements in outlets like HuffPost, Brides, and curated lifestyle publications.