MINT PROJECT

For over a decade, I collaborated with MINT Project, LLC to deliver original, brand-defining creative across copywriting, photography, and product storytelling. Working with emerging and established footwear brands, I blended strategy and artistry to help each client define their identity, voice, and market presence.

My work included:

• Brand Narratives & Product Copy – From the rugged authenticity of Boston Boot Co. to the literary gravitas of Ernest Hemingway Footwear Co., I researched deeply and tailored each brand’s voice to reflect its ethos and audience.
• Brand Creation & Naming – For Tulipa Footwear, I not only named the brand but also crafted its narrative and curated its lookbook imagery to capture a modern Southern aesthetic of charm and confidence. I also developed product names for IronMan Footwear.
• Lifestyle & Product Photography – Shot lifestyle and “environmental mood” photography to complement product launches and campaigns, providing imagery that aligned with seasonal themes, consumer aspirations, and brand positioning (Spenco Footwear).

This work demonstrates my ability to:

• Translate brand values into compelling stories and visuals.
• Balance strategic positioning with creative execution.
• Provide end-to-end creative support — from naming and narrative to photography and content delivery.