MINT PROJECT | Tulipa Footwear
Brand Narrative & Lookbook Imagery Curation
With MINT, I brainstormed the Tulipa name and defined its brand narrative as a melding of southern charm, uptown style, and boho-chic- a la Julia Roberts and Reese Witherspoon. I selected the lookbook imagery to reflect a woman who is modern, confident, and stylish. She has as many friends as she has interests.
